ABOUT

The fictitious logo evolution of the Swiss sewing machine manufacturer Bernina illustrates the brand development from 1920 to 2040. In addition to the current, unchanged logo, five new designs were developed that reflect the spirit of the times and the brand DNA in the respective decades. The logos for the years 1920, 1960, 2000, 2025 and 2040 show a stylized flashback and further development that picks up on the aesthetic trends of the respective time. To present the results, an 8-page fanzine was designed and printed using the risography technique. This fanzine offers a visual and historical journey through the brand identity of Bernina.

WITH